Shoot and make the lipstick for you! Chanel’s new app.
Chanel makes women’s wishes come true by developing an app that allows you to identify the required shade of lipstick with a simple photo.
The well-known French fashion house is increasingly meeting the most complex needs and desires of the female world. But thanks to the help of Artificial Intelligence today, everything becomes easier. One of the latest projects, carried out by the
In-house
from the fashion house is the LIP SCANNER app.
Lip Scanner is an application that allows you to take photos of faces, objects, magazines with shades of colors between red, orange, pink and plum and then offer the user a lipstick of the same color gradation as the photo taken. The app allows you to scan anything, from a photo taken from the web, to an object or a billboard seen on the street, in short, any nuance of the world around us.
In addition, the application allows you to “virtual try-on
” lipstick thanks to a face-scanner technology that applies the shadow of the chosen color to the lips.
recognition engine compares the scanned color with the full range of Chanel
lip colors in real-time to find the desired product.
The app is the result of a multi-month collaboration between
Connected Experience Labs
(CX Lab) by Chanel and the brand’s Make Up Creation Studio. The fashion house’s staff worked for months to design a unique algorithm and train it to develop its analytical ability from tens of thousands of facial images. This continuous machine learning process will be progressively integrated into future versions of the brand’s lipstick products.
Beauty and technology have been working in parallel for some time, in fact Chanel is not the only prominent brand that has introduced the benefits of artificial intelligence into its business.
Yves Saint Laurent
, another major player in the world of fashion and beauty, designed
Rouge Sur Mesure
A system that allows you to print the desired lipstick color. The print is produced by a device that uses a set of three cartridges to generate a new color mixture each time that can be picked up from the nozzles on the top.
In addition, as a result of the pandemic and the impossibility of testing products in-store, many cosmetics companies have begun to develop these new ways to try to recreate an experience as close as possible to that of seeing and choosing a product live. Not only that, the idea of being able to take inspiration from the colors that surround us every day, gives added value to a technology that was already developing in recent years.
In fact, the intervention of a historic brand in the development of beauty-tech, heralds future innovations that will allow it to respond to the needs of a constantly evolving world with new technologies and digital solutions.
